Tech Driven Market Intelligence
Is your company considering launching a new product or entering a new market? Do you need better real-world insight into the specific barriers and opportunities—both technical and market—for your product? Could your company use this kind of insight to make better strategic, development, and investment decisions?
Technology-Driven Market Intelligence (TDMI) is a growth service that provides a systematic and comprehensive approach to technology focused market intelligence. Specifically, TDMI identifies the benefits and the market impacts related to your company’s technology-based asset (e.g., idea, product, process, capability) and provides the customized actionable intelligence you need.
What Kind of Questions Does TDMI Answer?
Unlike traditional market research, TDMI directly considers the technical and market viability of your asset and characterizes the associated opportunities and barriers. Through a structured process of desk research and expert interviews, TDMI can provide intelligence such as the following:
- Asset strengths to capitalize on and develop
- Asset weaknesses and how to manage to them
- Determine if investing resources in this product, idea, or capability is worthwhile; TDMI informs return on investment (ROI) analysis and whether investment is warranted
- How to leverage the asset, if appropriate
- Identify, select, and engage potential partners that can help commercialize the asset in the best market spaces
This combined market and technical opportunity assessment provides the intelligence you need to make accurate and confident decisions for new technology-driven products and markets.
How Does TDMI Accomplish This?
What Is the TDMI Process?
