BRAND DEVELOPMENT

MARKETING CHALLENGE: “PEOPLE DON’T KNOW HOW GREAT WE ARE”

A big part of the reason people don’t know how great you are, or fully understand the breadth of your offerings and the value you deliver, is because you aren’t putting the right brand image of your organization out into the world.

To address this frustrating but common issue, we work with you to clearly define who you are as a company, establish a platform to articulate your brand promise and key messaging, and then develop the tools you need to express that to your industry, prospects, and customers.

A strong brand platform will help you create a compelling narrative for your customers, clarity in the marketplace, and set the proper foundation for long-term growth.

ONLINE DISCOVERABILITY

MARKETING CHALLENGE: “PEOPLE CAN’T FIND US ONLINE”

The likely reason customers and prospects can’t find you online is because you don’t have a website optimized for Google and other search engines - either due to lack of content depth and/or technical issues.

90% of industrial buyers utilize the internet to inform and connect them to potential suppliers. Potential customers may be as far as 70% through their journey of research, comparison, and consideration before they ever reach out to sales for information, support or purchase. As younger professionals enter and advance in the workforce, the trend to source and purchase digitally will continue to increase.

Is your organization changing with the digital landscape? Having a credible presence and digital strategy to intercept buyers when and where they source online is vital to future growth.

LEAD GENERATION

MARKETING CHALLENGE: "WE NEED MORE LEADS"

To generate more top-of-the-funnel leads for sales, you need to appear where your customers spend time online and offer them something of value.

Meeting customers this way is best pursued via a long-term commitment to integrated marketing but we can give you a taste — i.e., generate some leads in the short term — by standing up a focused lead-generation campaign.

We do this by:

• Understanding one of your customer types in depth
• Creating something of value for them (this could be a piece of strategic content like a white paper, an industry report, an infographic, a calculator, or a consultative offer, etc.)
• Putting this high-value asset in front of them via an integrated media plan (search, social, trade) that engages them via the channels they prefer to use
• Capturing their contact information via form on a dedicated campaign landing page
• Communicating directly with them about your company’s value via email in order to warm them up as a lead for sales

This exercise will equip you with a simple lead generation funnel that can be expanded upon in the future, either by optimizing it for continued campaigning or using it as a framework for engaging other customer profiles.

SALES ENABLEMENT

MARKETING CHALLENGE: "WE NEED TO CLOSE MORE DEALS"

To sell more consistently and effectively manage activities, you need a systematic approach to sales. This means getting your salespeople on the same page with process, messaging and materials, as well as establishing a platform to expedite and govern the sales process.

Our Sales Enablement system development offer does both, equipping your sales team with:

• Clearly defined Ideal Customer Profiles (ICPs)
• Sales presentation (overview of company and capabilities/solutions)
• Key product and/or service-related sales collateral (digital)
• CRM setup
• CRM usage guidelines
• CRM templated communications

With these important foundational tools in place, your sales team will be equipped to sell more and you’ll be able to track and predict their success.

A LA CARTE SERVICES

MARKETING CHALLENGE: “WE NEED TO DISCRETE SALES AND MARKETING TOOLS”

For Tennessee manufacturers in need of a qualified partner for creation/execution of specific sales and marketing tools, UT CIS offers several categories and options to choose from. Pricing for each item is based on certain assumptions and parameters - our Solution Consultants are happy to discuss the specifics further with you and create a custom deliverable scope based on your unique needs.

UT CIS CAN HELP YOU WITH

ADVERTISING, ARTICLES & PRESS RELEASES, BLOGGING, BROCHURES & CATALOGS, CASE STUDIES E-BOOK/E-BROCHURES, INDUSTRY ANALYSIS, ONLINE/WEBSITES , E-COMMERCE, SOCIAL MEDIA, WEBINARS, VIDEO, ANIMATION