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TN Marketing & Attraction Course

This Tennessee-focused, hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses interested in locating or expanding in Tennessee need accurate, up-to-date and credible information; and communities need rock-solid marketing techniques to reach the needs of the business community.

Course participants learn how to craft their community's message by reviewing online marketing fundamentals, GIS technologies, website design, and current trends in site selection. Participants also will explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don'ts of economic development marketing and attraction.

The class is one of a series of economic development courses, provided by the University of Tennessee Center for Industrial Services (UT CIS), designed to share best practices and trends with Tennessee’s economic development practitioners, private industry leaders, community leaders and elected officials.​

Date and Location:

November 7-8 2017

Knoxville​, TN

Course Agenda:

Marketing  Attraction 2017 Agenda.pdfMarketing Attraction 2017 Agenda​


Heidi Smith, General Manager – Global Business, TVA Economic Development

Doug Lawyer, CEcD, VP Economic Development, Knoxville Chamber

Greg Lowe, TCEcD, Director of Economic Development, City of Lewisburg​

Tom Trent, Attorney At Law, Bradley Arant Boult Cummings LLP

Course Fee:
$295 by October 23
$345 after October 23
The registration fee covers course materials, instruction, selected meals and refreshment breaks. It does not cover hotel and other travel expenses.
Registration is limited to 35 participants and is filled on a first come-first served basis.
Course Times:
On-site check-in will take place from 9:15am - 10:00am on Tuesday, November 7.
The course will begin at 10:00 am Tuesday​ and will conclude Wednesday at 12:15 pm.


You may also register for the TN Marketing & Attraction Course by submitting a 2017 Course Registration Form by fax, email, or post. Please register using the paper registration form​ if you need to be invoiced for the course fee.
Registration Questions:
Please contact Carol Jones, 615-253-6371​​

Cancellation and Refund Policy:

Payment must to reach our office two weeks prior to the class. No refunds or credits will be issued for cancellations one week or less prior to the first date of class. No refunds for cancellations less than one week prior to the first day of class, but credit may be applied towards another UT CIS course.​​

Hotel Accommodations:
Holiday Inn Knoxville Downtown​
Or book your room over the phone: 865-522-2800 Block: CIS
This link and rate code is only available for class attendees. If this link and special rate is used by someone outside of the class, the reservation will be cancelled and a fee will be applied to the credit card used to book the reservation. 
Dress Code:
The attire for the course is business casual.
A limited number of scholarships are available to course participants from Tennessee. Applications for scholarships can be downloaded here TCED Scholarship Application 12.16.pdfScholarship Application pdf
Scholarships cover $220 of the $295 course tuition cost, and do not include hotel, travel, or meals. Scholarship recipients will be required to pay $75 of the tuition cost, which will not be refundable should the participant withdraw from the course. Applications must be received by October 19, 2017 to be considered for a scholarship.
Questions or More Information about TCED program:

Contact Kim K. Denton, CEcD​, TCED Director (865) 974-8464​ 

or email at​ ​​​​

Other TCED Economic Development Courses
To view other economic development courses offered by The University of Tennessee Center for Industrial Services (UT CIS), please visit