A capability statement is a concise document that outlines an organization's core competencies, qualifications, and experience. It serves as a marketing tool for businesses, particularly in government contracting and procurement processes. Capability statements are often required when bidding for government contracts, and they help potential clients or partners quickly assess the capabilities of a company.

An elevator pitch is a concise and compelling overview of a product, service, idea, or individual, delivered in the time it takes to ride an elevator—usually around 30 seconds to 2 minutes. The goal is to grab the listener's attention and communicate the key points in a clear and engaging manner. It should answer the question: "What do you do and why should I care?"

Learn about tips and tools available to craft both capability statements and elevator pitches.